In part 1 of this blog, we explored how Supply Chain Insights helps you improve stock visibility, reduce expiry waste, and strengthen customer fulfilment.
In part 2, we’ll shift focus to sales, purchasing, and supplier management—and show how wholesale analytics can support long-term success, not just day-to-day firefighting.
“We’re selling well, but we’re not keeping up.”
Success can be just as difficult to manage as failure, especially when your top-selling lines start to move faster than your team can restock them.
For wholesale operations and purchasing managers, one of the most common frustrations is realising too late that strong sales weren’t backed by the stock to sustain them, and missed opportunities quickly become lost revenue.
The Top Sellers and Purchase Orders tools within Supply Chain Insights are built to help you stay ahead of your own success.
The Top Sellers report shows you exactly what’s moving, by product, manufacturer, location, or department, and helps you spot patterns before they turn into problems. You’ll get a real-time view of this week’s sales performance, alongside last week and even next month’s performance from the same period last year.
That historical context is vital for proactive forecasting: if a line soared in June last year, you can check now whether you're stocked and ready to meet that demand again.
But it doesn’t stop at what’s already sold. The report also highlights:
Products you’ve sold out of in the past 7 days, flagging the need for urgent action
Lines that are selling faster than their recent average, so you can boost orders before stock runs dry.
It’s a powerful combination of visibility and foresight, showing what’s working and what needs support, all in one place.
Alongside this, the Purchase Orders report brings clarity and control to everything you’ve already ordered. It tracks what's been placed, what’s incoming, and how those orders align with your stock needs and budget.
Overordering can tie up cash and warehouse space, but underspending is just as risky - it often means missed margin or underprepared stock positions. This tool helps you keep supplier performance in check, stay aligned with budgets, and monitor warehouse intake more closely, all while helping your team take timely, informed action.
Together, Top Sellers and Purchase Orders help ensure that success is sustainable, giving you the tools to stay stocked, stay in control, and keep your margins protected as demand evolves.
“We don’t have a clear handle on supplier performance or buying power.”
If you’re spending hundreds of thousands (or millions) across multiple suppliers each year, you need more than just order history; you need oversight, leverage, and control.
But for many purchasing teams, supplier performance is difficult to track and even harder to act on. Missed deliveries, inconsistent margins, or unclear rebate agreements often slip through the cracks simply because no one has time to piece together the data.
Designed specifically for purchasing teams, the supplier module in Supply Chain Insights gives you a clear, central view of how each supplier is performing, including: what you’ve spent, when orders were delivered, how profitable each relationship is, and how much business you’re projected to do going forward.
You can instantly see:
It transforms supplier management from a reactive, time-consuming process into a strategic advantage, helping you make decisions that protect both availability and profitability.
When used alongside the rest of the Supply Chain Insights toolkit, it becomes part of a complete system that lowers holding costs, prevents expiry losses, improves customer service levels, and ultimately builds a leaner, stronger wholesale operation.
Many of the day-to-day challenges in wholesale, such as stock issues, missed sales, slow-moving inventory and supplier complications, aren’t down to poor effort, but poor visibility. Supply Chain Insights has been built to change that.
By connecting the dots across purchasing, stock, supplier performance and fulfilment, it gives your team the wholesale data analytics they need to take action quickly and confidently, without chasing spreadsheets or relying on guesswork.
If parts of your operation feel reactive or disconnected, now’s the time to look ahead.
Get in touch with the RWA Wholesale team to explore how Supply Chain Insights could support your operation - not just today, but as your business grows.
Talk to us to learn more.
Talk to us to learn more.
Sign up and stay up to date
Keep updated with news, events, and product updates by signing up to our newsletter.
By providing your details, you agree to be contacted by us and agree to the terms in our Privacy Policy.
